TV and Radio Advertisements
Advertising is defined in Webster's dictionary "as the action of calling something to the attention of the public especially by paid announcements, to call public attention by emphasizing desirable qualities so as to arouse a desire to buy or patronize: promote."
Advertising is a mass-mediated communication. For communication to be classified as advertising it must be…
- Paid for,
- Delivered to an audience via mass media, and
- Be attempting to persuade.
In order to persuade, or be effective the advertisement must communicate to the audience the message it wants to relay. If for example, the advertisement is trying to sell a particular product than it must persuade the audience that for whatever functional or emotional reason they need to purchase the product.
Not only must the advertisement effectively communication the desired message, but the individual audience must be willing to "buy into" the desired message. In other words, for the advertisement to be effective, the communication must be sent and received. Advertising is a two-way communication process.
The individual recipient is capable of interpreting the advertisement any way he/she wants. The individual should realize that they have the ability and the power to interpret the advertisement any way they so choose. They can either accept the message, ignore the message or rally against the message.
The "what" of advertising is the effective transmission of a message which stimulates the desired action i.e. purchase of a product, service, or idea. The "what" of advertising is the determination of what is the intent of the advertising?
We can help you create the "what", whether it's a radio or TV ad, or a print or online ad.
For a no obligation chat about your requirements, please Contact Us.
